The way we buy glasses in the UK is changing fast. Now in 2025, more Brits are choosing to buy glasses online rather than from offline high street opticians. This switch is driven by many reasons, such as convenience, lower prices, wider choice of frames and much more. We explore the top reasons why Brits are switching to buying glasses online in the UK.
Reasons why more people are buying glasses online in 2025
1. Convenience: Shop anytime, anywhere
One of the biggest reasons why people are switching to online shopping is convenience. You can browse hundreds of styles from your home at any time of day. According to Statista, in 2020, almost 87% of UK people shopped online, with eyewear being one of the fastest-growing categories.
Online eyewear stores allow users to upload prescriptions, compare prices, try on frames virtually and much more from the comfort of their homes. Additionally, they are open 24/7 that allow users to shop anytime, anywhere. These stores also offer services like next-day delivery and easy returns that makes their shopping more quick and hassle-free.
2. Lower prices than high street opticians
High street opticians are often associated with higher prices due to the cost of running physical stores. On the contrary, online eyewear stores cut out the middle man by buying directly from manufacturers and passing the savings on to you. Many also offer regular discounts and competitive prices on designer eyewear brands.
3. Wide selections for your eyewear
Online eyewear stores are not limited by the display space of a physical store. They offer thousands of frame styles, materials, sizes and colours. The wide selection allows you to find the perfect pair to suit your face shape, style and budget.
Most online retailers stock both affordable and designer labels to offer you more options than ever before. These stores even offer virtual try-on tools that show you how frames will look on your face, helping you make more suitable choices.
4. Growing trust in online shopping
Customers’ trust in online shopping has grown a lot. The secure payment systems, easy return policies and most important, customer reviews provide buying transparency to the customers.
In addition, people are more comfortable updating their prescriptions online. With these online eye test copies, you can consult opticians online for advice and aftercare. Overall, these have helped make online glasses shopping feel safer and more reliable.
5. Virtual try-on tool
Earlier, people were hesitant to buy glasses online because they couldn’t try them on. But technology has the answer. Most online eyewear stores now offer a virtual try-on tool, which allows you to see how different frames look on your face before you buy. Although every frame shape can suit everyone, this feature helps boost confidence in your choice and leads to fewer returns.
If you’re thinking of buying your glasses online, Feel Good Contacts is your eye care retailer. Explore designer brands, discover great discounts and offers, to help find your perfect pair and that too from the comfort of your home.
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